Jay Bhattiis a very intelligent & highly-articulate 34-year old Wharton Business School MBA graduate and Entrepreneur. Based in San Francisco, Jay is co-founder of Spock.com, a People Search Engine, which launched in Public Beta in August 2007.
For those that are curious, S.P.O.C.K. is an acronym for ‘Single Point of Contact by Keyword’ - and represents a new concept in Search - devoted exclusively to finding, indexing & profiling PEOPLE on the Internet, rather than just documents.
One of the uniquely attractive aspects of Spock is that it combines Machine Search with Human Interaction to add, update & validate content, in a Wiki-like fashion. Good behavior is rewarded and bad behavior is penalized through an innovative concept: ‘Spock Power’. This is an element I predict will catch on and end up being widely adopted by Web 2.0 sites, Social Networks