A barometer Sector online reputation
on the Echo marks
"Echo des Marques"
Performics, interactive media agency group VivaKi (Publicis Groupe), in partnership with Synthesio, a company specializing in the analysis of brand reputation on the Web site launches Echo marks. This provides a monthly barometer analyzes the visibility and reputation of brands online from sites (news, brands, institutions) and content produced by users on social media. Each month is devoted to a specific area: the March issue focuses on the automobile and April (out) to luxury.