Renault plans to revive the brand upmarket Alpine
After Citroën DS and its series, the manufacturer Renault could boost its offer premium reviving the famous brand of Alpine sports cars, said its new CEO Carlos Tavares in The Tribune on August 31. "We are considering the use of the mark Alpine, typed luxury and sport, with several models," he said. However, no decision has yet been taken. Alpine brand, created in the fifties by Jean Rédélé and then combined with Renault, had its heyday in accumulating victories in rallies until the seventies.