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Social networks: The business accelerators !

Publié par Twostein sur 18 Juin 2011, 19:18pm

Catégories : #NETWORK

 

 

 

Social networks, business accelerators

According to a study * by Regus, French companies increasingly use social media to increase their activity

Paris - June 15, 2011 - As Internet users spend an increasing share of their free time to surf social networking,

Regus, the leading provider of flexible workspace, conducted a study on their use in business. The situation is not

call: the proportion of French firms to attract new customers through social networks increased by 10 percentage points between 2010 and 2011.

According to a study * by Regus, French companies rely more and more media

to increase their social activity

Paris - June 15, 2011 - As Internet users spend an increasing share

much of their free time to surf social networking, Regus, the leading provider

world of flexible work spaces, conducted a study of their use in

companies. The conclusion is clear: the proportion of French firms to seduce

new customers through social networks increased by 10 percentage points between 2010 and 2011.

The increasing use of the use of social media in business

This international study based on responses from more than 17,000 managers and supervisors business in 80 countries highlights the fact that the number of French companies have resorted to social networks, blogs, forums and microblogging to develop their business in recent months has increased significantly. In 2010, Regus has established that 33% of French companies had managed to attract new customers through social networks. This proportion reached 43% this year.

This research worldwide also show that within a year, the number of firms

Using social media to engage in dialogue with customers has also increased.

The proportion of companies successful in winning new customers with

social networks such as Facebook has grown by 7%.

Practices that tend to develop in France and around the world

The results of this study, 52% of companies in the world and 41% in France

use online services such as Twitter and Weibo to establish contact with their customers,

dialogue and keep them informed. To create a network, and manage their careers

develop its business, professional social networks are also experiencing strong

popularity in France, 49% of companies encourage their employees to register

sites such as LinkedIn, Xing and Viadeo, against 53% globally.

Social media, an integral part of business strategy

The study highlights the fact that the practice of social networks is becoming essential.

The majority of companies in France (77%) and in the world (74%) agrees

a marketing strategy that ignores the social media is doomed to failure.

However, French companies (67%) and international (61%) also stress

the need to maintain a balance in the arrangement of communication channels,

insisting that a strategy that does not combine traditional media and media

Digital could not function.

Budgets still uneven

64% of French companies and 66% of companies in the world dedicate

currently part of their marketing budget to social networks.

However, disparities are still quite strong. Thus, 52% of French companies allocate

less than 10% of their marketing budget to social networks, and 35% were over 20%.

Olivier de Lavalette, CEO of Regus Southern Europe, said the results:

"The release of recession brings more and more companies to question the practices

pre-crisis to opt for more competitive and flexible strategies, involving

social media. Especially in France where many social network users are "fans

"," Subscriber "or" friends "page of a company. More and more companies understand

However, disparities are still quite strong. Thus, 52% of French companies allocate

less than 10% of their marketing budget to social networks, and 35% were over 20%.

Olivier de Lavalette, CEO of Regus Southern Europe, said the results:

"The release of recession brings more and more companies to question the practices

pre-crisis to opt for more competitive and flexible strategies, involving

social media. Especially in France where many social network users are "fans

"," Subscriber "or" friends "page of a company. More and more companies understand

the chance to retain existing customers and provide a tool to acquire fertile. "

* Complete study (in English) available on request.

Methodology

More than 17,000 companies, from the basis of international contacts were interviewed Regus

in February 2011. With a database of more than a million contacts, studies Regus offer a vision

very realistic in the view of managers and business leaders around the world. The figures in this study

result of questions about their use of social media, the share of budget dedicated to them and

performance over the past year. The study was administered and managed by MarketingUK, a company

independent.

About Regus

Regus is the world's leading provider of innovative workspace through

products and services ranging from fully equipped offices to meeting rooms

professional, business lounges and the largest network of videoconferencing studios. Regus

offers a new way of working from home on the road or office.

Clients such as Google, Nokia and GlaxoSmithKline have joined thousands of small and medium

growing businesses that benefit from outsourcing their office space needs and

workspace with Regus, which allows them to focus on their business

fundamental.

Over 800,000 clients a day benefit from Regus facilities, which are spread over

1100 sites in 500 cities and 88 countries, and allow individuals and companies to work wherever,

whenever and however they wish.

For more information, visit www.regus.fr and the press room to consult previous Regus

press releases and have access to visual and general inquiries:

http://www.regus.presscentre.com

According to a study * by Regus, French companies rely more and more media

to increase their social activity

Paris - June 15, 2011 - As Internet users spend an increasing share

much of their free time to surf social networking, Regus, the leading provider

world of flexible work spaces, conducted a study of their use in

companies. The conclusion is clear: the proportion of French firms to seduce

new customers through social networks increased by 10 percentage points between 2010 and 2011.

The increasing use of the use of social media in business

This international study based on responses from more than 17,000 managers and supervisors business in 80 countries highlights the fact that the number of French companies have resorted to social networks, blogs, forums and microblogging to develop their business in recent months has increased significantly. In 2010, Regus has established that 33% of French companies had managed to attract new customers through social networks. This proportion reached 43% this year.

This research worldwide also show that within a year, the number of firms

Using social media to engage in dialogue with customers has also increased.

The proportion of companies successful in winning new customers with

social networks such as Facebook has grown by 7%.

Practices that tend to develop in France and around the world

The results of this study, 52% of companies in the world and 41% in France

use online services such as Twitter and Weibo to establish contact with their customers,

dialogue and keep them informed. To create a network, and manage their careers

develop its business, professional social networks are also experiencing strong

popularity in France, 49% of companies encourage their employees to register

sites such as LinkedIn, Xing and Viadeo, against 53% globally.

Social media, an integral part of business strategy

The study highlights the fact that the practice of social networks is becoming essential.

The majority of companies in France (77%) and in the world (74%) agrees

a marketing strategy that ignores the social media is doomed to failure.

However, French companies (67%) and international (61%) also stress

About Regus France

Regus is the world leader in the provision of workspace, with a range of products and services ranging from fully equipped offices to rooms

meetings and training, business lounges and the largest network of videoconferencing studios. The Regus Group delivers a new way to work either

your home, office or traveling. Clients such as Google, Nokia and GlaxoSmithKline as well as thousands of small and medium enterprises,

outsourcing their office and work space needs with Regus, allowing them to focus on their core business. More than 800 000 customers

enjoy every day benefits through its 1100 Regus business centers, spread across 500 cities and 88 countries, allowing companies and

self to carry on business where, how and when they want. For more information: www.regus.fr

For more information contact

Nathalie Renson

Regus

Tel: +33 1 78 41 40 96

Email: @ nathalie.renson regus.com

Social media, an integral part of business strategy

The study highlights the fact that the practice of social networks is becoming essential.

The majority of companies in France (77%) and in the world (74%) agrees

a marketing strategy that ignores the social media is doomed to failure.

However, French companies (67%) and international (61%) also stress

the need to maintain a balance in the arrangement of communication channels,

insisting that a strategy that does not combine traditional media and media

Digital could not function.

Budgets still uneven

64% of French companies and 66% of companies in the world dedicate

currently part of their marketing budget to social networks.

However, disparities are still quite strong. Thus, 52% of French companies allocate

less than 10% of their marketing budget to social networks, and 35% were over 20%.

Olivier de Lavalette, CEO of Regus Southern Europe, said the results:

"The release of recession brings more and more companies to question the practices

pre-crisis to opt for more competitive and flexible strategies, involving

social media. Especially in France where many social network users are "fans

"," Subscriber "or" friends "page of a company. More and more companies understand

the chance to retain existing customers and provide a tool to acquire fertile. "

* Complete study (in English) available on request.

Methodology

More than 17,000 companies, from the basis of international contacts were interviewed Regus

in February 2011. With a database of more than a million contacts, studies Regus offer a vision

very realistic in the view of managers and business leaders around the world. The figures in this study

result of questions about their use of social media, the share of budget dedicated to them and

performance over the past year. The study was administered and managed by MarketingUK, a company

independent.

About Regus

Regus is the world's leading provider of innovative workspace through

products and services ranging from fully equipped offices to meeting rooms

professional, business lounges and the largest network of videoconferencing studios. Regus

offers a new way of working from home on the road or office.

Clients such as Google, Nokia and GlaxoSmithKline have joined thousands of small and medium

growing businesses that benefit from outsourcing their office space needs and

workspace with Regus, which allows them to focus on their business

fundamental.

Over 800,000 clients a day benefit from Regus facilities, which are spread over

1100 sites in 500 cities and 88 countries, and allow individuals and companies to work wherever,

whenever and however they wish.

For more information, visit www.regus.fr and the press room to consult previous Regus

press releases and have access to visual and general inquiries:

http://www.regus.presscentre.com

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