The French feel "overwhelmed" by the information
The weekly L'Express published in partnership with Iligo specializing in the study of behavior, a consumer survey of the French media. Every day, every French 2:16 devotes to information and 76% of them consider themselves "overwhelmed " by it. Yet this market, the application does not know the crisis for 90% of respondents, the information is both a social issue and a way to build social bonds. Forty percent of French people and media in contact with four per week (including television, radio, print and internet). The penetration of mobile media applications in the daily also disrupts the patterns of consumption.