An agreement has been signed
Yahoo, Microsoft and AOL
Google and Facebook
on the Internet
Yahoo, AOL and Microsoft have formed an alliance for broadcast and online advertising deal with Google and Facebook in this segment. This will allow advertising agencies to buy banner ads on sites Yahoo, AOL and Bing, a search engine owned by Microsoft. "This partnership is expected to boost demand for advertising space of each partner and add value," the statement said. This would also "increase margins websites and advertising agencies."
According to french AFP, this is for all three actors Internet giants to better counter the rise of Google since its acquisition of Doubleclick and Facebook on the market in publicitées banners. The three signatories should see their market share decline this year in the United States, from 14.4% to 13.1% for Yahoo, 5.1% to 4.9% and Microsoft 4.8% to 4 , 2% for AOL.
Yahoo and Facebook could double to become the leader in this segment, with 17.7% (against 12.2% in 2010), Google is expected to remain in third place, passing from 8.6% to 9.3%.